The Week: Advertising News - Npower signs Piers Morgan

The energy supplier npower has signed the talkshow host and former Daily Mirror editor Piers Morgan to front an ad campaign that asks consumers to stop using electricity for one hour on Christmas Day.

The campaign, created by VCCP, is called "an hour without power" and promotes npower's schools sustainability programme Climate Cops.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

AGENCY

Five steps to smashing that interview

AGENCY

Future favours the brave