The Week: Advertising news - O2 unveils new strapline

O2 has ditched its long-running "It's your O2. See what you can do" strapline in favour of: "We're better, connected."

The new line and positioning form the basis of a new 60-second TV ad, created by VCCP, that breaks today (Thursday 10 April) and shows scenes of people and animals in different situations that link seamlessly into each other.