The Week: Advertising news - Orange revises strapline

Orange is considering introducing "Further together" as its new strapline as part of an international ad campaign due to break this summer.

The work will run across all Orange territories, starting in the UK in July and based on the communications provider's new brand vision: "Together we can do more." According to reports, the new strapline will replace "The future's bright" in the UK and "Open", which is used internationally, although it has yet to be formally approved.