The Week: Advertising news - Oxfam seeks public input

The British public is being given the chance to contribute to Oxfam's latest advertising campaign, with its own slogans to be displayed on a series of digital billboards.

As part of the charity's "be humankind" campaign, Oxfam is asking the public to visit its website and write a strapline that it hopes will inspire the nation to help end poverty. The best contributions will then be uploaded to interactive billboards across London within 24 hours. The campaign was created by Rainey Kelly Campbell Roalfe/Y&R.