The Week: Advertising News - Peperami creates buzz

Unilever has received 1,185 entries to its crowd-sourcing competition to get the public to create a TV ad for Peperami.

The winning idea, which will be announced next month, will receive a prize of $10,000 as well as being turned into a global ad campaign, set to break first in the UK. The worldwide contest centred around the website ideabounty.com, which acts as an online community for creatives.

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