The Week: Advertising News - Peperami result revealed

Two creatives, one from London, have won Peperami's "crowd-sourcing" competition.

Kevin Baldwin, a copywriter from London, and Rowland Davies, a former creative director from Munich, will take home $10,000 and $5,000 respectively. Their ideas will be combined for the next TV and print campaign for Peperami's Animal character, originally created by Lowe, which will be produced by the specialist agency Smartworks.