The Week: Advertising News - Pepsi reveals new branding

Pepsi has unveiled a $1.2 billion global brand revamp, including a new logo to replace the brand's traditional red-and-blue globe identity.

The regular Pepsi variant will retain the signature red-and-blue colour scheme, while Pepsi Max, its sugar-free variant, will use a colour combination of black and red. The redesign comes ahead of plans to launch its US brands Mountain Dew and Sierra Mist in the UK.

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