The Week: Advertising News - Persil in Mr Men ad tie-up

Persil is launching a Mr Men-themed advertising campaign, created by Bartle Bogle Hegarty, and has signed a deal with Chorion, which owns the merchandising rights, to give away Mr Men toys in packs of Persil Bio, Non-Bio and Colour Care. The campaign will run across TV, cinema, outdoor and press, with media planning and buying through MindShare.