The Week: Advertising News - Peta slams Samsung viral

Peta, the animal rights organisation, has urged Samsung to withdraw "the baa-studs" online ad because it claims it features footage of cruelty to animals.

The ad, created by The Viral Factory for Samsung's Smart LED technology, shows a flock of sheep, wearing LED lights, being herded by sheepdogs into different shapes. Samsung and The Viral Factory said in a joint statement: "This film was made both starring, and in consultation with, professional shepherds, and, as such, the whole process was carried out with the animals' welfare foremost in our minds."