The Week: Advertising News - Peugeot overhauls branding

Peugeot is launching a visual identity and brand strategy to mark its 200th anniversary. Peugeot's managing director, Jean-Marc Gales, unveiled a new brand logo and strapline, "motion and emotion", created by BETC Euro RSCG in Paris. The new look will be supported with a TV, print and digital campaign.

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