The Week: Advertising news - Pot Noodle gets mobile site

Unilever is launching its first dedicated mobile site for Pot Noodle this week.

The site,, was created by AKQA and will feature existing online content, such as the "tipping pot" film, new branded content and TV ads., which is targeted at 16- to 24-year-olds, will also give users the chance to share content, enter competitions and download ringtones.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content