The Week: Advertising news - Pot Noodle gets mobile site

Unilever is launching its first dedicated mobile site for Pot Noodle this week.

The site, Potnoodle.mobi, was created by AKQA and will feature existing online content, such as the "tipping pot" film, new branded content and TV ads.

Potnoodle.mobi, which is targeted at 16- to 24-year-olds, will also give users the chance to share content, enter competitions and download ringtones.