The Week: Advertising news - Publicis sets up division

Publicis Worldwide has set up a branded content division to capitalise on what it says is the growing relationship between advertising, content and distribution.

The first unit of the new division, to be called Publicis Entertainment, will be based in London with more offices set to open in other key markets. Headed by Marcus Vinton, a former creative director of Ogilvy London who later moved into branded TV and movie production. The division will create branded entertainment solutions for TV content, gaming and motion pictures.