The Week: Advertising News - Red Bull invites ad ideas

Red Bull has launched the Tall Story Contest, an online short-story competition to find an idea for its next TV ad.

Entries can be submitted at and need to be based on tradition, myth or legend. The winner of the contest will be picked by a panel of judges, which includes Johannes Kastner, the founder of Red Bull's advertising agency Kastner & Partners, which will develop the ad.