The Week: Advertising news - Red Bull pushes Cola brand

Red Bull is to launch a £2 million campaign to promote its new Simply Cola brand, which will feature ice sculptures in the shape of the bulls used in the Red Bull logo. The strapline will be: "A cola from Red Bull, strong and natural." The campaign, created by Kastner & Partners, includes outdoor, sampling and experiential, and will launch on 16 June.

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