The Week: Advertising news - Report slams 'hidden ads'

Soft drinks companies such as Vimto and Britvic have come under fire in a new report, which claims some manufacturers are targeting schoolchildren with advertising disguised as educational material.

The Children's Food Campaign report, entitled Through The Back Door, suggests that some soft drinks companies are using curriculum packs to advertise their products. In particular, the report highlighted Vimto's attempts to target children by inviting pupils to write a poem about the drink for National Poetry Week.

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