The Week: Advertising News - Retailers slash TV adspend

Retailers cut their TV advertising by 28 per cent to £119 million in the first half of 2007, compared with a similar period last year, according to the latest quarterly review on the state of the TV market from Thinkbox. Spend from entertainment and media advertisers was also down by 10 per cent to £202 million. Household stores advertisers, however, increased their investment by 20 per cent to £110 million. The report uses data from Nielsen Media Research.