The Week: Advertising news - Ryanair upsets Italians

Ryanair is in hot water over its advertising once again, this time with the Italian government, after the company refused to withdraw an ad in which an Italian minister "gives the finger" to passengers.

The ad features an old photo of the reforms minister Umberto Bossi raising his middle finger during a speech, accompanied by the strapline: "The government supports Alitalia's high prices, supports Alitalia's frequent strikes and couldn't care less about Italian passengers." The ad has caused a storm of controversy in Italy, where the government has demanded an apology and newspapers have reacted angrily.