Sainsbury's has launched a press campaign claiming it matches the prices of Tesco. Taking a swipe at the supermarket price wars that have taken place in the downturn, the ad juxtaposes a selection of products to show they are priced the same at both supermarkets. The brands include Heinz Beanz, Kellogg's Special K and Flash with Bleach. It has the strapline: "They look the same and they cost the same."
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