The Week: Advertising news - Sensations set to relaunch

Walkers is set to relaunch its Sensations brand, following a decline in share in the premium crisps sector.

As part of the revamp, the brand's white packaging will be replaced with a predominantly black design, and the pack size will be reduced by 15g to 160g. The relaunched line is due to be rolled out from next month, and will be supported by a television and press campaign, created by Abbott Mead Vickers BBDO.