The Week: Advertising news - 'Sexist' ad incenses men

An ad for Oven Pride, an oven-cleaning product, has been slammed by consumers for being sexist, old-fashioned and irritating.

The Advertising Standards Authority has received 50 complaints, and more than 1,000 consumers have contacted the manufacturer Homepride, of which 90 per cent are men, the brand says. The ad features the strapline: "Oven Pride. So easy a man can do it."