The Week: Advertising News - Shopping site calls review

TVShoppingdirect is on the hunt for an agency to handle the £3.5 million advertising account for its Dormeo mattress brand.

The winning agency will produce a TV campaign aimed at highlighting the mattress' features and raising awareness of the brand in the UK market. TVShoppingdirect, which also owns brands such as the Ped Egg, has previously created global advertising in-house through its American headquarters.

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