The Week: Advertising news - Smooth taps into nostalgia

The Guardian Media Group has launched its biggest ad campaign for Smooth Radio. The ads, created by Dye Holloway Murray, will feature iconic album covers from the past five decades, such as Blondie's Eye to the Beat, to show the range of music aired on the six Smooth-branded stations.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content