The Week: Advertising news - SodaStream in ad relaunch

SodaStream, the carbonated fizzy drink brand famous for its "get busy with the fizzy" advertising, has launched a new campaign to promote its environmentally friendly features.

The push, which was created by Ware Anthony Rust, includes advertising, PR, digital and trade marketing, and comes as part of a wider move by its parent company SodaClub to reintroduce SodaStream to the market.