The Week: Advertising News - Standard says it is 'sorry'

The Evening Standard has launched a campaign apologising for its performance in the past, as part of a publicity attack ahead of its relaunch on 11 May.

The print campaign, created by McCann Erickson, apologises to Londoners for losing touch, taking them for granted, and being negative, complacent and predictable. All of the executions begin with the word "sorry" and use the Standard's Eros logo.