The Week: Advertising news - Stars make HIV appeal

Unicef has launched an HIV awareness campaign featuring celebrities including Claudia Schiffer, Sir Roger Moore, Gwyneth Paltrow and Jemima Khan.

The digital campaign, created by Profero, urges the public to take action to prevent babies being born with HIV. The push, which launched on Wednesday 27 February, includes a four-minute film narrated by Paltrow, plus banners and a microsite.

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