The Week: Advertising News - Stars promote social work

Goldie, Gavin and Stacey's Joanna Page, Sadie Frost and the ex-EastEnders actress Michelle Ryan star in a Government-backed campaign to tackle the social work sector identity crisis.

In a bid to address the negative press surrounding the Baby Peter case, the campaign aims to show how social workers can help give people a voice. The second phase of the campaign, set to roll out later in the year, will focus on recruiting people to the social work sector.

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