The Week: Advertising News - Stefani fronts HP campaign

HP has signed the pop star Gwen Stefani to front a $300 million international campaign, created by Publicis.

The manufacturer has dropped TV advertising in favour of press, outdoor, online and in-store activity for the work. The initiative, devised for HP's range of home printers, will roll out across Europe, the Middle East and Africa, and is based on the theme "What do you have to say?".