The Week: Advertising news - The Sun ad pushes price

The Sun has launched a poster ad featuring a till receipt to promote the tabloid's 30p coverprice.

The "all for just 30p" ad shows a receipt listing content areas covered by the paper. The campaign, devised by Euro RSCG, will be supported by radio spots, followed by a TV campaign that will break in mid-October. The Sun is currently conducting a review of its advertising arrangements, and has shortlisted Euro RSCG, WCRS, The Red Brick Road and Fallon for the task.