The Week: Advertising news - Supermarket adspend up

Supermarkets have increased their ad spending as the credit crunch hit other marketing budgets, according to new research.

The report, carried out by Nielsen Media Research for The Daily Telegraph, found that the major supermarkets all increased spending during the six months to October. Asda increased spending by 52 per cent, Tesco by 18.8 per cent, Sainsbury's by 21.3 per cent and Morrison's by 15.2 per cent.