The Week: Advertising News - Swiftcover unveils Iggy work

The Axa-owned car insurance brand has unveiled a £30 million ad push featuring the rock star Iggy Pop.

The television, radio, outdoor and digital campaign, created by MWO, introduces a "Little Iggy" puppet character. Last year, Swiftcover's controversial ad, featuring the strapline "get a life", was banned by the Advertising Standards Authority.