The Week: Advertising news - Tango thanks customers

Tango has modified its brand identity to include the word "thanks", following the roll-out of Britvic's "Save Tango" campaign.

The integrated campaign, which included a march across London Bridge, has led to an 8 per cent growth in sales since it launched last November. "Save Tango" aimed to get consumers to buy the drink to help it withstand competition from rivals with healthier images.