The Week: Advertising News - Tesco in £4m TV ad push

Tesco has launched its biggest price-focused TV ad campaign for more than ten years. The £4 million campaign, which features the vocal talents of the actor Bob Hoskins, was created by The Red Brick Road. It compares Tesco prices with those of its rivals, Asda, Sainsbury's and Morrisons, and promotes the supermarket's online price check service.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

AGENCY

Five steps to smashing that interview

AGENCY

Future favours the brave