The Week: Advertising News - Tesco in £4m TV ad push

Tesco has launched its biggest price-focused TV ad campaign for more than ten years. The £4 million campaign, which features the vocal talents of the actor Bob Hoskins, was created by The Red Brick Road. It compares Tesco prices with those of its rivals, Asda, Sainsbury's and Morrisons, and promotes the supermarket's online price check service.