The retailer has partnered with the publisher Random House to launch Tesco Book Club, and will produce a special edition of a title each month featuring additional content and a branded bookmark. The retailer will promote the scheme via point-of-sale, e-mail and ads in Tesco Magazine, as well as through a dedicated web portal. Separately, Tesco has also announced a plastic bag-free option as part of its home delivery service. Customers will be able to choose to receive their groceries on green plastic trays rather than in plastic bags.
Tesco is to launch a range of branded books that it will sell online and in UK stores.