Tesco has signed the Spice Girls at a cost of £1 million each to front two Christmas television ads, according to reports.
Filming has already started, and the ads are understood to feature the group poking fun at themselves. The supermarket's existing campaign, created by The Red Brick Road, has already used celebrities including Martin Clunes, John McEnroe, Bjorn Borg and Martine McCutcheon.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
