The Week: Advertising News - Tories reveal election spend

The Conservatives will spend three times as much on marketing as the Labour Party in the run-up to the General Election, according to a report in The Times.

Labour has a campaign budget of £8 million, but the Tories are expected to raise about £25 million for their pre-election push. The news comes as the Tories launch a £500,000 national poster campaign claiming that the NHS is safe from cuts under a Conservative administration. The creative features a prominent picture of the party leader, David Cameron, which was chosen by his wife, Samantha.

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