The Week: Advertising news - Tory ads focus on debt

The Conservative Party has launched an ad campaign pillorying Labour for creating a "debt crisis".

The online film, created by Euro RSCG, features a newborn baby and claims that every baby born in the UK today enters the world with a debt of £17,000. The strapline "Dad's nose, mum's eyes, Gordon Brown's debt" ends the spot, which is supported by a national poster campaign.