The Week: Advertising News - Travelodge in ASA complaint

Travelodge has lodged a complaint with the Advertising Standards Authority over Premier Inn's £29-a-room Christmas promotion fronted by the comedian Lenny Henry.

According to a report in The Times, Travelodge's e-commerce director Charlie Herbert told the ASA that it is almost impossible for customers to find £29 rooms on the Premier Inn website when they click on the "quick bookings" link.


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