The Week: Advertising News - TRBR's Tesco ad wins ANNA

A Tesco press ad by The Red Brick Road has won September's Award for National Newspaper Advertising.

The ad, which features bags of Tesco's "market value" fruit and vegetables, attempts to out-discount Aldi by comparing the two supermarkets' prices. Jason Lawes and Sam Cartmell created the ad, which features the pun "Fruit and Wedge".