The Week: Advertising News - Unilever bans size-zero

Unilever is to ban the use of size-zero models in its advertising and restrict its marketing activities aimed at children.

Under new Unilever guidelines, Unilever agencies must select models and actors whose body mass index falls in line with the United Nations healthy guidelines of between 18.5 and 25.

Unilever will also restrict its marketing to children aged between six and 11 years, only promoting its healthier foods and drinks products.