The Week: Advertising News - Virgin signs up 'Jim Royle'

Ricky Tomlinson, Jim Royle from the BBC's The Royle Family, is to front a Virgin Media ad campaign to boost awareness of the digital switchover, which starts on 17 October.

The ad, which shows Tomlinson explaining the benefits of the switchover, will be hosted on Virgin Media's website, which can be found at www.virginmedia.com/customers/ricky-tomlinson.