The ad, which shows Tomlinson explaining the benefits of the switchover, will be hosted on Virgin Media's website, which can be found at www.virginmedia.com/customers/ricky-tomlinson.
The Week: Advertising News - Virgin signs up 'Jim Royle'
Ricky Tomlinson, Jim Royle from the BBC's The Royle Family, is to front a Virgin Media ad campaign to boost awareness of the digital switchover, which starts on 17 October.