The Week: Advertising News - Visa to sponsor World Cups

Having resolved its protracted legal battle with MasterCard, Fifa has finally signed Visa as the sponsor for the 2010 and 2014 World Cups, in a deal worth $170 million. The figure is around $10 million less than the sum that Visa originally bid. The credit-card company has appointed Wieden & Kennedy to handle the $100 million global advertising duties for the sponsorship, following a pitch against its roster agencies Rainey Kelly Campbell Roalfe/Y&R, TBWA\Chiat\Day, 180 Amsterdam and Saatchi & Saatchi London.

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