The Week: Advertising news - VisitBritain seeks ad cash

VisitBritain is seeking to launch a new promotional campaign to increase tourism to the UK and is urging the Government to release funding to support it.

Following a sharp decline in tourism to the UK, the body has already planned a £6.5 million campaign to promote the UK as a holiday destination to visitors from the US and Europe in April, but it requires additional funding to launch the campaign earlier.