The campaign, which features the endline "difficult is worth doing", comprises four short clips without any Honda branding. Each talks about different aspects of the skills required to create a large skydiving formation and features a link to the web address: www.difficultisworthdoing.com. To view the ad, go to brandrepublic.com/campaign/honda.
The Week: Advertising news - W&K unveils Honda spots
Wieden & Kennedy has developed a series of unbranded TV ads ahead of the launch of a new ad campaign for the Honda Accord that breaks in June.
