The Week: Advertising news - W&K unveils Honda spots

Wieden & Kennedy has developed a series of unbranded TV ads ahead of the launch of a new ad campaign for the Honda Accord that breaks in June.

The campaign, which features the endline "difficult is worth doing", comprises four short clips without any Honda branding. Each talks about different aspects of the skills required to create a large skydiving formation and features a link to the web address: To view the ad, go to