The Week: Advertising news - Warburtons unveils TV spot

Warburtons is to launch a £22 million marketing campaign to position itself as "Britain's favourite baker" in response to the high-profile relaunch of Hovis by its parent company, Premier Foods.

A TV campaign will break on Friday, created by Bartle Bogle Hegarty, featuring a foreign businessman visiting Britain for the first time and the strapline: "Welcome to the family."