The Week: Advertising News - Watchdogs offer ad advice

Advertising watchdogs across Europe are uniting to help prevent companies that are running campaigns in more than one of the continent's markets fall foul of varying ad rules.

They have created an online "one-stop shop" that will allow advertisers and agencies to seek copy advice and script clearances for the 15 countries taking part in the project. The facility is available on www.ad-advice.org.

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