The Week: Advertising News - Yahoo! launches campaign

Yahoo!, the global multimedia company, is rolling out a £60 million global marketing campaign informing customers that "the internet is under new management: yours". The campaign, created by Ogilvy Advertising, will launch in the US on 28 September before being rolled out in the UK at the beginning of next month. As part of the activity, Yahoo! will introduce a new slogan, "It's Y!ou", which includes the traditional Yahoo! logo and exclamation mark.

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