The campaign uses the strapline "YouTube's got TV" and runs across bus sides, Tube panels and press as well as online video pre-roll and display ads. The campaign was created by the freelancers Naresh Ramchandani and Steven Qua with David Wilding, the head of planning at PHD.
The Week: Advertising News - YouTube moves into offline
YouTube has launched its first offline ads to promote the TV content the site carries from media companies.