The Week: Advertising News - YouTube moves into offline

YouTube has launched its first offline ads to promote the TV content the site carries from media companies.

The campaign uses the strapline "YouTube's got TV" and runs across bus sides, Tube panels and press as well as online video pre-roll and display ads. The campaign was created by the freelancers Naresh Ramchandani and Steven Qua with David Wilding, the head of planning at PHD.