The Week: Advertising News - Zag launches first products

Zag, Bartle Bogle Hegarty's brand invention unit, has launched two products into the UK market.

One is a personal alarm for women, called IlaDusk, while the second is a range of ready meals called Pick Me, that is already available in almost 1,000 Tesco stores. The alarm, which will launch this week in Marks & Spencer, has a woman's scream instead of a siren. Pick Me flavours include Nutballs and Cheeky Chunky Chilli.