The Week: Advertising Reviews - 2012 mascot design contest

Olympics organisers are on the hunt for a creative agency to design the official mascot for the London 2012 Games.

The London Organising Committee of the Olympic and Paralympic Games will brief the successful agency to create a character that reflects the Games' "Best of British" ideal and will be used on clothing, in film and animation, on gaming and digital platforms as well as in a physical form. The agency will also be expected to develop a full marketing and communications plan to support the launch of the mascot.