The Week: Advertising Reviews - Alton Towers moves to DLKW

Separately, Merlin Entertainments Group has handed the advertising account for Alton Towers to DLKW without a pitch, ahead of the theme park's planned relaunch early next year. DLKW already handles advertising for Legoland, also part of the Merlin group. The account was previously held by TBWA\London.

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